A national newspaper recently asked us to comment on how CEOs lead culture change. Here's an extract:
'For too long, Business Schools and Consultants have peddled the notion that leaders are at the front of culture change and their job is to “sell” it to others. Now, there is a new set of ideas taking inspiration from the origins of the word leadership which lie in the Norse word 'laed' - to set a direction for a ship. This recognises that a group of leaders are needed to change direction and culture – hero leadership is no longer an answer because no leader leads alone. Force of personality is not the route to being effective. CEOs build listening and understanding, so that a collaborative leadership community motivates and truly empowers the business.'Doesn't that sound like coaching?